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I Almost Screwed up My First YouTube Video
Today was a tough day. I woke optimistic. I planned on writing my first YouTube video. But when I sat to script my idea, my excitement turned to dread. My mind asked a million questions: * How do I write a great hook? * What’s the best topic? * How do I
How to Make Better Business Decisions (A Story About My First Book)
Earlier this year, I started writing my first book. My first challenge was deciding what to write. I had two choices: 1. Digital Freedom. How to build your online brand and business from scratch 2. Magnetic Writing. How to build your brand and business by writing online The difference might
A Tip to Grow Your Online Presence (From Recent Experience)
I gave a live call to Justin Welsh’s private community last week. Funny story: I was visiting a friend a few months prior and explained proudly that I was giving this training. She replied, asking if I was getting paid for it. I wasn’t. I felt embarrassed because
🔍 Full Breakdown of My Recent Launch (Revenue and Lessons)
Last week, I launched my third ‘big’ product, Productize Your Knowledge. Today, we’ll go through the results and lessons learned. The big idea 3 years ago, 60% of my revenue came through selling my time. I’ve always valued freedom, so I decided to double down on digital products.
Results From My Recent Launch (And My Plan Now)
Two days ago I wrapped up the launch for Productize Your Knowledge. The plan now is to work with students during the summer as they execute the material (and I love seeing messages that many have already got going!). We’re just crunching the numbers, so there will be a
How I Helped a Client 10X His Hourly Rate and Break Free From 1-1 Work
"I was undercharging, doing way too much work for what people were paying me." That’s how Hussain felt when we began working together in January. He wanted a high-leverage business where he didn’t have to sell his time for money. He’d bought courses from popular
😱 I Spent $6,000 on a Mindset Offer (7 Lessons on How to Build Your Business Right)
Last week, I spent $6,000 on a mindset offer. A year ago, I would never, ever, ever have written that sentence. But here we are. And I have zero regrets. This email deconstructs how I went from ‘I have no clue who this guy is’ to ‘I must work
Has AI Killed the Course Business?
"Has AI killed the course business?" I’m on a cohort call. The question dropped like a lead balloon. 7 faces stared back, waiting for my response. They’d invested $2,997 and months of time to create a course. I knew this moment was coming—recently, a
What Holds Most People Back From Building Their Business
Last month, I sat in a room with 10 entrepreneurs making $150k-1.5m/year. We were there to discuss problems in our businesses… Not a single person obsessed over having the "perfect" idea. Yet when I talk to my audience, that's the #1 thing holding them
Why Rushing to Ship Is Ruining Your Reputation (And Revenue)
"Do I have to do it?" It's October, 2024. I'm in Thailand, staring at my laptop, frustrated. I'd just finished writing the curriculum of Productize Your Knowledge—everything I wish I knew about creating quality products when I started. I was pumped
Are You Guilty of Selling Yourself Too Short? This Will Fix It
I’m not from a rich family. My dad was one of three brothers to a single mum in one of the poorest areas of England. My mum grew up in one of the toughest places in Northern Ireland (bogside Derry—where ‘bloody sunday’ happened). We’ve done well, but
My Biggest Mistake in Life (You Can’t Afford to Do the Same)
September 2021. A dark blue Maserati purred outside Leeds train station. My new boss stepped out, shook my hand, and welcomed me to what I thought would be my dream life as a dentist. My excitement doubled when I caught two guys at the taxi rank staring with envy. Immediately,