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The Audience-Building Train Wreck That’s About to Come Crashing Down
Content is a marketplace where you sell ideas for attention. And every market follows the same journey—what the godfather of advertising, Eugene Schwartz, calls sophistication. This is crucial for your business, so let me explain. A new market has no competition. You can be simple and direct. But as
If You’re Writing Online, Here’s a Word of Warning
Are you playing the right game?
Seth Godin’s Naughty Little Writing Secret
Connect to create.
The Fastest Way to Build a Failing Business
Feedback is king
Attention is not the new oil
Don’t believe the B.S.
This Ancient Chinese Parable Teaches You a Crucial Lesson About Success
Success is not about big bursts of effort. It’s about consistent effort.
Don’t Write Because You’re an Expert. Write to Become One.
The biggest myth about writing online is that you ‘need authority’ to start.
You Can’t Compete With the Writer Having Fun
If you don’t have fun writing it, people won’t have fun reading it.
Is free value destroying your business?
How to give free value the right way
Are You Suffering From Leaky Knowledge Syndrome?
When you career doesn’t align with your curiosity.
My Friend, the Start Is Supposed to Suck
My favourite idea for living the good life
Should You Send Daily Emails?
You must be able to think for yourself