Last week, I recorded a 35-minute video sharing an overview of my business.

(There’s a link at the bottom of this page.)

Over 200 people downloaded it on social media. But as I scrolled through the replies I read something that cut me deep:

“Rare sauce drops from Kieran himself 🔥”

My ego riled up.

“What does he mean, rare?” I thought to myself.

My mind flicked through the mass of free content I have produced since I started writing.

“How much more does he want?” I mused.

Later that day, I was strolling along the beach near my mum’s house when I realised his comment was lingering on my mind.

I began to think.

See, I’ve realised that whatever offends you is a signal.

Because we often defend our blind spots instead of exploring them. I reflected on why I was angry and stumbled into the truth:

I was offended not because he was wrong, but because he was right.

Sure, I’ve released a lot of free material. But over the past two years, most of my effort has been focused on paid offers.

There’s nothing wrong with that (I used to think making money was evil, but it is a measure of value).

But I built my brand by giving away as much as I could.

And I’m a firm believer that this playbook is the most powerful ‘shortcut’ for online success.

Because in an age of infinite noise, reputation is your most valuable asset.

Gurus say don’t give away information for free.

But trust is the aim of the game.

And ultimately, the writer with the strongest relationships wins.

It’s why I’ve started recording long-form YouTube content, which I’ll begin releasing soon.

But it’s also why I’ve built a free 14-day email course.

Tomorrow, I’m celebrating my 4th year anniversary of quitting my 9-5.

It was the scariest, most important decision of my life—and the journey from dentist to writer has been a rollercoaster.

I’ve made many mistakes along the way.

But I’ve learned a thing or two since I started.

So I wrote 14 emails to past Kieran—sharing precisely what I’d do if I had to begin again today.

The email course is called The Business of Writing.

It starts on September 3rd (tomorrow, I’ll share the story of the day I quit my job—it’s a funny one).

There’s no need to sign up—I’ll send it automatically.

Just keep an eye out for an email beginning TBOW.

I hope you enjoy it,

Kieran

P.S.

If you missed the giveaway, I shared an overview of the Magnetic Writing Flywheel for a client.

You can watch it here:

Magnetic Writing Flywheel

Oh, and I’m also writing a book that deep-dives into this topic.

Books have changed my life and I’m excited to (hopefully) have the same impact.

I want to nail it, so it won’t be out until next year. But you can join the waitlist here 670+ and get early access to a chapter for free.