Decision Making

😱 I Asked Her to Be My Girlfriend

This week, I asked Carolina, the girl I am seeing, to be my girlfriend. We met 4 months ago in Iguazu Falls, one of the world’s most impressive waterfalls. She couldn’t speak a word of English, and my Spanish “was like talking to a three year old” (her

Am I Writing the Wrong Book? (3 Lessons on Pivoting)

“God please no.” I’m sitting at my desk. It’s the 1st of January. I’d just spent a week wrestling with the decision to spend more time on my book, Magnetic Writing. I thought this morning would be a fresh start with blazing energy. But instead, a thought

The Busier You Get, the Less You Achieve

Tomorrow, I planned to launch a new cohort. Today, I called it off. Let me explain why. The mistake I made I started building the cohort 2 weeks ago. I was excited for a big launch. But during Christmas, I took 2 days off in a cabin without wifi to

Is Focus Killing Your Chances at Success?

There's a beautiful walk 10 miles north of Leeds, UK—my old city. It's a 2-hour loop that circles a royal estate. The grounds are deep-green meadows peppered with deer grazing under royal oak trees. The Yorkshire hills roll off into the distance. The countryside air

Why You Find It Hard to Focus

Next week, I leave the UK for South America. I can’t wait to learn Spanish, overdose on red meat, and become Kieran Escobar. I feel most alive in a foreign country. Perhaps it’s the fear of being an outsider, but I love the discomfort. I learned so much

🥳 I Quit My 9-5 4 Years Ago Today. Here’s the Most Important Lesson I Learned.

‘I can’t take this job.’ My boss’s face dropped. It’s September 2nd, 2021. I was meant to start work at a premium cosmetic dental clinic, with as many clients as I could handle. It was a dentist’s dream. And my nightmare. Because I was offered the

😱 I Just Killed My Paid Newsletter (Here’s Why)

Last Thursday, I killed my paid newsletter, the Magnetic Content Masterclass. I sent 90 weekly editions, grossing over 6 figures in 21 months. On paper, it was a fantastic asset. High leverage. Useful. Simple to write. So let me explain why it finished. Scale or stop? MCM was a weekly

Don’t Get Tricked by the ‘Focus’ Trap (The Cost Ain’t Worth It)

I was on a client call last week. He recently launched a new offer: a six-month executive coaching program. The first clients interested weren’t a perfect fit—they were after different outcomes. He was happy that business was coming in, but wasn’t sure if he should say yes.

Would You Take $10M but Could Never Write Again? (My Answer)

“Would you take $10m but you could never write again?” I’m strolling along Manchester’s canals on a sunny Sunday with my best friend. We’re highly caffeinated and talking life and business. I’m about to say something that surprised us both. “No, I wouldn’t.” I paused

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