Writing

😱 I Asked Her to Be My Girlfriend

This week, I asked Carolina, the girl I am seeing, to be my girlfriend. We met 4 months ago in Iguazu Falls, one of the world’s most impressive waterfalls. She couldn’t speak a word of English, and my Spanish “was like talking to a three year old” (her

A Tale of Two Magicians

Last summer in London, I was strolling through Covent Garden when I came across two magicians. The first was just ending his show. I joined the small crowd watching. He finished his final track, gave a bow as people dropped money in his hat, and everyone moved on. I saw

The Hidden Cost of Inauthenticity

Three months ago, a friend’s comment cut me deep. We were wrapping up a Zoom call when he said, “I feel grateful to see a side of you that your audience doesn’t.” He meant it as a compliment. But instead of lifting me up, his words sent me

The Busier You Get, the Less You Achieve

Tomorrow, I planned to launch a new cohort. Today, I called it off. Let me explain why. The mistake I made I started building the cohort 2 weeks ago. I was excited for a big launch. But during Christmas, I took 2 days off in a cabin without wifi to

How to Write When You Don’t Have the Expertise

A confession: Recently, I’ve been terrible at following my own advice. I’ve been wanting to write about topics I’m not an expert in. I love talking about business and writing, but I’m fascinated by clear thinking. Especially ideas around fear, freedom, and self-awareness. These are my

5 Lessons From Finishing the First Draft of My Book

I just finished the first draft of my first book. It’s been a bumpy start. I began in February and spent the first few hundred hours stumbling through the wrong idea. Then I needed a 2-month break to complete Productize Your Knowledge. But since July, I have been writing

How to Stop Comparing Yourself (One Simple Technique)

For most of my life, I’ve wrestled with comparison. It began as a teenager. I grew up in a military boarding school: firing guns, climbing assault courses, being a ‘man’. This might sound fun as a kid, but I hated it. You’d more likely find me buried in

🥳 I Quit My 9-5 4 Years Ago Today. Here’s the Most Important Lesson I Learned.

‘I can’t take this job.’ My boss’s face dropped. It’s September 2nd, 2021. I was meant to start work at a premium cosmetic dental clinic, with as many clients as I could handle. It was a dentist’s dream. And my nightmare. Because I was offered the

A Comment That Cut Me Deep (Free Email Course Incoming 👀)

Last week, I recorded a 35-minute video sharing an overview of my business. (There’s a link at the bottom of this page.) Over 200 people downloaded it on social media. But as I scrolled through the replies I read something that cut me deep: “Rare sauce drops from Kieran

Do You Want to Be a Writer?

It’s 2020. I’m stuck in morning rush hour, listening to James Clear discuss his writing journey. I’m excited. But as the episode ends, I sigh. I can’t help but focus on the gap between us. Him with millions of readers. Me with ten. Writing felt like

😱 I Just Killed My Paid Newsletter (Here’s Why)

Last Thursday, I killed my paid newsletter, the Magnetic Content Masterclass. I sent 90 weekly editions, grossing over 6 figures in 21 months. On paper, it was a fantastic asset. High leverage. Useful. Simple to write. So let me explain why it finished. Scale or stop? MCM was a weekly

I Went Travelling for 4 Weeks. 3 Interesting Observations (On Writing and Business)

As a dentist, it was my dream to travel the world as a writer. But as an entrepreneur, I’ve struggled with the dance between focus and freedom. When work feels like play, sitting in your flat 7 days a week has its own allure. The better business has gone,

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